Meet the Founder
Kaitlyn Liedig | The Heart of VÉRAshe
From the Hustle to the Flow.
I’m Kaitlyn, and I believe your business should be a reflection of your light—not a reason for your burnout.
I knew there had to be a calmer way to grow.
I’ve been where you are: staring at a 60-hour work week, drowning in the "shoulds" of the marketing world, and feeling like the vision I worked so hard to build was slowly starting to own me. I was the architect, the machine, and the janitor all at once.
I realized that the "hustle" wasn't just exhausting; it was inefficient. True scale doesn't come from working harder; it comes from radiating with intention.
I founded VÉRAshe to be the calm, sophisticated alternative for the soul-led founder. I combined high-level digital strategy with a lifestyle of peace to create the Élan Method: a way to build six-figure foundations without losing your soul in the process.
The Philosophy: The VÉRAshe Pillars
Vibrance (The Soul)
We lead with intuition and authentic connection. Your brand is a living entity, not just a set of pixels.
Élan (The Momentum)
We value energy and flow over rigid, high-pressure tactics. If it’s not sustainable, it’s not successful.
VÉRA (The Truth)
We build on the reality of your data and the clarity of your systems. Strategy is the container that allows your soul to play.
Marketing isn’t about shouting louder.
It’s about radiating from the center. Most marketing models teach you to chase strangers. We teach you to strengthen your Core.
When your foundation is grounded and your systems are silent, your influence expands effortlessly. You don't have to be everywhere; you just have to be exactly where you are meant to be.
On a Personal Note
When I’m not in my Zone of Genius, I’m embracing the unhurried rhythm of school mornings with my daughter and savoring the quiet space I’ve carved out for myself after drop-off. I have a deep affinity for curated stationery; specifically nature-inspired, linen-bound notebooks that feel as beautiful as the ideas they hold.
You can often find me clearing my head on a family walk, admiring the effortless abundance of the world around us. And for the ultimate evening reset? A crisp glass of wine and a side of reality TV — the perfect, lighthearted contrast to a day of strategic building. These are the moments that remind me: we don't just build businesses to work;
we build them to live.
Are you ready to lead with ease?
Whether you need the tools to build it yourself or a partner to manage the machine, I’m here to help you illuminate your path. Let’s move you out of the weeds and into your most vibrant, magnetic self.
Contact us
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